TAHMINA AKTER RAINY; MD ARIFUR RAHMAN; ANIKA JAHAN MOU. CUSTOMER RELATIONSHIP MANAGEMENT AND DATA-DRIVEN DECISION-MAKING IN MODERN ENTERPRISES: A SYSTEMATIC LITERATURE REVIEW. American Journal of Advanced Technology and Engineering Solutions, [S. l.], v. 4, n. 04, p. 57–82, 2024. DOI: 10.63125/jetvam38. Disponível em: https://ajates-scholarly.com/index.php/ajates/article/view/40. Acesso em: 19 aug. 2025.